Short content Creation: What is short content?

Short Content Creation: Let us first be clear about what kind of short content we are talking about here. It is the content that is easily consumed by the user. It can be seen, heard or read and the time frame is from 15 seconds to 3 mins ( depending upon the platform). Example- a short blog, reels, youtube shorts, a small podcast anything that takes minimum time by the user to understand. 

In the fast paced world where time is precious short form of content has got the most attention and it is the only things that seems to work today.

Why is it popular is not a tough question to crack - because it is entertaining, effortless and easy to digest ( I mean you don’t need to sit for hours to be informed about something).Short Content Creation

Due to the short nature of the content the main aim is to catch the attention of the viewers by showing something that makes you watch that again and again or just click and give it a whirl. 

The target audience depends upon the content shared and the attention span.Short form videos are the most popular and you cannot blame anyone , they are fun to watch.Currently , short form video ad revenue is expected to exceed $10 billion, making it another stream of revenue for a lot of users.Short Content Creation

One such way is brand deals or sponsorships on your videos.Additionally money making opportunities in each of these platforms like the Youtube Shorts  funds, provide creators with bonuses and ad revenue from YouTube Shorts views.

While I do love tik tok and reels (hell I watch them all the time) this has further eliminated the attention spans of reading long form formats or watch anything long that go for hours. People need short, to the point information at one go and that is how the digital platform works making the attention span of the people like a goldfish. Short Content Creation

In an interview with BBC, Gemma Briggs, a psychology lecturer at The Open University, said that the idea of an ‘average attention span’ is pretty meaningless, and that our attention span is task dependent. A UTSC professor of psychology, Steve Joordens, has a similar perspective on the topic. He argues that “something as fundamental to us as our attention span, [does not change] from generation to generation.” 

Let me ask you something. If I give you a whole article to read on how a gardener plants a flower. Will you read it? Or If I just showed you the whole journey of the gardener in a 30 seconds video. Will you watch that?

Short Content Creation Of Course most of you go for the video ( except for people who love gardening). You will want an entertaining video that just gives you all the information without making any effort from your side. Well that calls for a reason for addiction to these short form contents.

One must wonder about the effects this mindless scrolling has on our attention span. In a 2021 study, the researchers found that a reason that young people turn to social media platforms is to relieve ‘perceived stress.’ 

According to the study, although these applications do relieve stress momentarily, the problem arises when individuals remain on them for too long, forming what is known in the study as a ‘Short-Form Video Application Addiction.’ 

It is important to be mindful of what we consume and how we consume. Because what we take in our mind starts functioning like that.Everything seems to be a fleeting moment. 

You need to stop consuming only what you have been shown and understand the deeper meaning of things because that is where the actual knowledge and understanding of the world lies.

Short Content Creation You cannot understand fashion or learn to cook or plant a flower by just reading a small blog or watching a 30 sec video.So whoever reached the end of this article I would like to congratulate you for having an ‘intact attention span’.

Written by Navya