Social Media and Its Impact: Snapchat’s popularity, addiction and Digital wellness in 2023
Social Media and Its Impact Snapchat is a multimedia messaging app that allows users to send photos and videos, known as "Snaps," to their friends or post them as Stories that are viewable for a limited time. Snapchat gained popularity shortly after its launch in September 2011. By 2013, Snapchat was widely recognized as a popular social media platform, especially among teenagers and young adults. Is it still popular? Snapchat in 2023: There’s a big misconception about this app that it is not that relevant for users now. But to your surprise, it’s still very popular and is used mostly by the youth. According to data, As of the second quarter of 2023, photo and video-sharing app Snapchat had 397 million daily active users worldwide, up from 383 million global daily active users in the first quarter of 2023. Social Media and Its Impact However, its market share is declining, and it faces increasing competition from other social media apps. This data shows that it still has a...