Coca Cola:Vision and Mission

Coca Cola:Vision and Mission: Informally known as coke, Coca Cola is a carbonated soft drink which is manufactured by the Coca-Cola Company. It was originally marketed as a patent medicine and temperance drink. 

It was invented by John Stith Pemberton in Atlanta, Georgia in the late 19th century. But In 1888 Coca-Cola's ownership rights were sold by John Stith Pemberton to Asa Griggs Candler who was a businessman as his marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. Coca leaves and kola nuts (a caffeine source) these were the two names that refers to two of its original ingredients. 

The present formula of making Coca-Cola remains a top guarded trade secret. But still a variety of reported recipes and experimental recreations have been published by the other marketers. The secrecy around the formula that has been used by Coca-Cola in its marketing is kept secret by having it in only a handful of anonymous employees. Colas, a whole classification of soft drink has been created by the inspiration of coca cola.

Concentrate is being produced by the Coca-Cola Company and then it is   sold to licensed Coca-Cola bottlers which are throughout the world. These bottlers hold exclusive territory contracts with the coca cola   company. They produce the finished product in cans and bottles from the concentrate supplied by coca cola company combined with filtered water and sweeteners. 

A typical 350ml (12-US-fluid-ounce) can contain 38 grams of sugar which is usually in the form of high-fructose corn syrup in North America. The bottlers are then sold, distribute, and merchandise Coca-Cola to the retail stores, restaurants, and the vending machines throughout the world. The concentrate is also sold by the coca cola company for soda fountains of major restaurants and the foodservice distributors.

On occasion the other cola drinks under the Coke name are also being introduced by the coca cola company. The most common of these drinks are Diet Coke, and the others includes Caffeine free Coca Cola, Diet Coke Caffeine Free, Coca Cola Zero Sugar, Coca Cola Cherry, Coca Cola Vanilla. 

The special versions with lemon, lime, a, it was to distinguish it from New Coke. Best global brand study of 2020 states that Coca-Cola was the world's sixth most valuable brand. In over 200 countries worldwide coke products were sold in 2013 and it has more than 1.8 billion drinking consumers of company beverage servings each day. Coca-Cola was ranked No. 87 in the Fortune 500 list of the largest 

 

The first bottling of Coca-Cola took place in Vicksburg, Mississippi, at the Biedenharn Candy Company on March 12, 1894. Joseph A. Biedenharn was the bottling work proprietor. The original bottles were Hutchinson bottles which were very different from the much later hobble-skirt design of 1915.

From then coca cola beverage drink bottles came in many different kinds of designs in which many of them were not that successful. But the contour bottles were the most successful bottles till now. 

Coca cola has many self-designed bottles also available which can be found in the American countries. Those bottles have coca cola printed on them and anyone can design them according to themselves. But these self-designed bottles cannot be seen in India because these are quite expensive.

Coca Cola:Vision and Mission: Coke (coca cola drink) is preference of most of the people across the world. It is liked by almost everyone by all age groups.

There are some coca cola facts that everyone should know:

1. The first coca cola drink was the red wine that was mixed with the cocaine. 

   
   

2. Almost the average of 700 glasses of coca cola are being consumed by the people in a year all over the world.

   
   

3. The secret recipe of making coca cola is being kept safe and guarded in the high security vault in Atlanta, Georgia. 

   
   

4. There’s also a belief that the secret recipe of coca cola was published by This American Life which was found in a 130 years old notebook which belongs to the inventor’s best friend.

   
   

5. Coca cola first was invented as a tonic to relieve headaches and exhaustion.

   
   

6. The coca cola name is coming from the coca plant and the kola nut.

   
   

7. Originally coca cola was sold from taps as soda fountains and the first coca cola bottle came in market was in 1899 and sold for 77paise (1$). Coffee of coca cola is also available in the markets.

 

Written By:Ekta Singh